About Us
We've been on both sides of the industry
We started in brand marketing and became creators ourselves. That experience taught us what creators actually need to succeed.
Founder & CEO
Hyerin Jeon
Founder & CEO
SNU
Graduate
Anua
Ex-CEO Staff
300K+
Followers
Hyerin is a creator, strategist, and former marketer. She studied Education and Management of Technology at Seoul National University.
Before going full-time as a creator, she worked on the CEO Staff team at Anua, Korea's #1 skincare brand. That's where she learned the ins and outs of influencer marketing and brand partnerships.
She launched her skincare accounts (@heylina2484) and grew to nearly 300K followers in a year. Her monthly income became nearly 30x what she made in her corporate job.
She started GLOWGROUP because she wanted to build the kind of agency she wished she had when she was starting out.
About GLOWGROUP
GLOWGROUP is a talent management agency for creators who want to build real careers, not just chase trends.
We know the beauty, skincare, and lifestyle space inside out. We handle brand deals, contract negotiations, and content strategy so you can focus on what you do best: creating.
Our philosophy is simple: creators do their best work when they're not worrying about the business side.
We handle everything behind the scenes. Finding deals, negotiating rates, managing brand relationships. You just make content.
We work with creators in Korea, America, and beyond. We started in beauty and skincare, but we're growing into other categories too.
Our Vision
We started GLOWGROUP because creators deserve managers who actually get what they do.
We want to build something where creators feel supported and can actually grow. That means being upfront, negotiating fairly, and treating this like a real partnership.
Creators should be able to turn what they love into a real career without selling out. Your voice is your biggest asset. We're here to help you use it.
We're not just managers. We're in your corner.
Ready to work together?
Whether you're a creator who wants representation or a brand looking for the right partners, let's talk.